Your best estimator's time is worth $150/hour. Every unqualified appointment they run costs you money — in gas, in time, and in opportunity cost from the jobs they could have been closing.
The Qualification Problem in Roofing
Roofing companies face a unique challenge: the range between their smallest and largest jobs is enormous. A call could be a $200 gutter repair or a $25,000 full replacement. Without proper qualification, your team treats them all the same.
Common qualification failures:
- Insurance vs. cash jobs mixed in the same pipeline
- Service area violations — driving 45 minutes for a $300 repair
- Tire-kickers who are "just getting quotes" with no timeline
- Commercial vs. residential confusion in scheduling
How AI Qualifies Better
An AI phone agent asks the right questions in the right order:
- What type of service do you need?
- What's your address? (instant service area check)
- Is this an insurance claim or cash project?
- What's your timeline for getting this done?
- Have you gotten other estimates?
Your estimators only see the opportunities worth their time.
