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Mighty
Mortgage

RevSquared's innovative AI and CRM solutions transformed Finance Solutions' operational efficiency and client engagement strategy. By automating lead management and overhauling the CRM system, RevSquared enabled Mighty Mortgage to optimize their sales process, improve lead conversion rates, and gain valuable insights into their business operations, setting a new standard for excellence in business lending services.

Mighty Mortgage

Financial Technology
Finance
Solutions
Innovation

Case Study: Transforming Lead Acquisition and Partnership Strategies for Mighty Mortgage


Client : Mighty Mortgage, a leading mortgage lending company.

Step:2

Develop AI and start internal testing phase. Gather any missing information from client.

Step:4

Deploy AI and make any needed adjustments.

Step:1

Gather All necessary information needed from client to start initial wireframe and build.

Step:3

Build required workflows and install AI (including A2P registration when needed.

Step:5

Add any additional FAQ’s and get final approval from client.

Step:1

Gather All necessary information needed from client to start initial wireframe and build.

Step:2

Develop AI and start internal testing phase. Gather any missing information from client.

Step:3

Build required workflows and install AI (including A2P registration when needed.

Step:4

Deploy AI and make any needed adjustments.

Step:5

Add any additional FAQ’s and get final approval from client.

Step:1

Gather All necessary information needed from client to start initial wireframe and build.

Step:2

Develop AI and start internal testing phase. Gather any missing information from client.

Step:3

Build required workflows and install AI (including A2P registration when needed.

Step:4

Deploy AI and make any needed adjustments.

Step:5

Add any additional FAQ’s and get final approval from client.

Challenge

The mortgage industry was facing a slowdown, affecting Mighty Mortgage's lead generation and refinancing opportunities. Excessive spending on partnerships with real estate agents for lead acquisition, yielding low ROI due to inefficient lead management by agents.

Solutions Provided by RevSquared

AI-Driven Lead Conversion Tool- Developed an innovative AI solution aimed at transforming renters into potential buyers, enabling Mighty Mortgage to utilize real estate agents' existing lead lists more effectively.

Strategic Consulting- Advised on a groundbreaking strategy that reversed the traditional lead acquisition cost model. Instead of purchasing leads, Mighty Mortgage's AI persuaded agents to provide their unused leads, promising a mutual benefit through successful conversions.

CRM Optimization- Implemented minor yet impactful CRM adjustments to automate and streamline manual processes, significantly saving time and resources.

Impact

Revolutionized Lead Management- By leveraging AI to convert old leads, Mighty Mortgage not only reduced their lead acquisition costs but also established a value-driven proposition for real estate agents.

Industry Disruption- This strategic pivot not only positioned Mighty Mortgage as an innovative leader but also attracted a surge of real estate agents eager to collaborate, enhancing the company's market standing and partnership network.

Operational Efficiency- Minor CRM enhancements facilitated considerable time savings and efficiency improvements, allowing the team to focus on high-value tasks.

Conclusion

RevSquared's strategic consulting and AI development services empowered Mighty Mortgage to redefine their lead generation and partnership strategies. By flipping the lead cost burden to a value-add proposition for real estate agents, Mighty Mortgage improved their lead quality, reduced costs, and stood out in a competitive industry. The minor CRM adjustments further amplified their operational efficiency, showcasing RevSquared's ability to deliver impactful solutions tailored to the unique needs of their clients.

Next Project:

Go Finance Solution

Lead Acquisition
Revolution
Strategic
Data Driven

Mighty Mortgage is overhauling lead acquisition and partnership strategies, leveraging technology and data-driven insights to attract quality leads and forge strategic alliances. Through agile methodologies, the company aims to optimize outreach efforts, driving growth and solidifying its leadership in the mortgage industry.

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